I was twenty-somethings, passionate about fashion and eager to embark on my own adventure.
I spent several summers in London and it was during those summers that i saw the clothes that excited me—a style that i didn’t see in my home country of Spain.
I thought that if i was inspired by these major brands to create a product, give it my own spin and sell it at a reasonable price, it was possible to write my own story. So in 2002, i leaped into the void.
Like all beginners, i made mistakes at first. The first plaid shirts i made lost their checks in the first wash. The first trousers lost their colour. I brought the fall-winter collection to the first trade fair we attended, when it was a spring-summer fair. I was the only booth with coats and macs at that fair.
Despite these setbacks, i managed to open our first store in Lerida. Our flagship product at the time were the shirts and Felix Hardy began to take off. Over time we expanded our presence, we hope to continue our dream: to establish our style all around the world.
This is our story. What’s yours?